Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model

Given that brand equity is increasingly recognized as a measure of corporate sustainability, in the present study, we examine relationships among stakeholder benefits, trust and equity. Derived from sample 433 stakeholders 115 companies Thailand, findings indicate functional benefits improve indirectly directly via psychological benefits. On other hand, trust. Psychological create more direct, positive effects on than The are enhanced through Directions for future studies practical implications also discussed.